2138cn太阳集团城(有限公司)-品牌企业

(December 6, 2024, Hong Kong) - Casablanca-home Group Limited ("Casablanca-home" or the "Group") (Stock Code: 02223), a leading home textile enterprise in the Greater China region, today held an opening ceremony for the "Casablanca-home Digital Ecology Park and Huizhou HKMOT Digital Live Streaming Entrepreneurship Base" at the Casablanca-home Digital Ecology Park (formerly known as "Casablanca-home Industrial Park") located in Huizhou City, Guangdong Province. This event witnessed the park becoming a demonstration platform under Huizhou government's policy guidance of "new retail platforms as new quality productivity," laying the foundation for the Group's business development and fostering youth entrepreneurship.

The Ecology Park, which serves as the Group's production base, was completed in 2013. The second phase project, including the new Building B, officially launched in 2023 and has become the base for the Group's live streaming sales business. Casablanca-home is committed to strategic transformation by integrating electronic information technology applications and new media marketing methods such as live streaming to actively build a "home life + sleep health" ecosystem. Therefore, it seized the opportunities brought by the new retail model becoming new quality productivity, promoting infrastructure investment in the Ecology Park.

Mr. Xu Ke, Head of Casablanca-home's New Retail Business, said: "The Casablanca-home Digital Ecology Park is built around three core concepts of innovation. First is 'model innovation'—on the basis of live-streaming and video-based sales, we further explore columnar, channelized, and scenario-based new sales models to promote the display and experiential sales of home life products; second is 'fusion innovation'—with the enhancement of consumers' demand for quality life and the popularization of health awareness, we integrate the scenarios of quality life and the needs of healthy living to expand vast market opportunities; third is 'growth innovation'—by introducing more high-quality home consumer goods, we break the limitations of durable home textiles on market space and consumption frequency."

The Eco Park also provides a complete industry chain and supply chain to attract and assist Hong Kong youth and enterprises to develop in Huizhou, and offers venues for relevant professional service providers to enter, including entrepreneurship training institutions, accounting services, legal consultants, intellectual property agents, environmental consultants, and corporate management consultants, providing one-stop convenience for entrepreneurs. As a "One Center. Multiple Bases" characteristic service cooperation platform for Hong Kong, Macao, Taiwan, and overseas Chinese, the Eco Park has been awarded the "Huizhou City Digital Live Streaming Entrepreneurship Base for Hong Kong, Macao, Taiwan, and Overseas Chinese" certificate by the Huizhou Comprehensive Service Center for Hong Kong, Macao, Taiwan, and Overseas Chinese, recognizing the group's efforts in nurturing young people to develop technology and creative industries.

Vice Chairman, Executive Director, and CEO of Casablanca-home, Mr. Cheng Si Chan summarized: "The birth of the Casablanca-home Smart Eco Park is an important milestone in the group's development journey. We hope to leverage the investment and construction of the Eco Park to integrate various resources across boundaries, transitioning from traditional home textiles into a broader 'home life + sleep health' industry. We aim to build the Eco Park into a 'base for cultivating smart talents', a base for the 'home life + sleep health' industry chain and supply chain, and a recruitment base for new retail industries closely cooperating with the Huizhou municipal government. Promoting the construction of new quality productivity is not only an inevitable choice for enterprise transformation and upgrading but also a practical action for Hong Kong entrepreneurs to actively integrate into the national development landscape and contribute to industrial prosperity."

Looking ahead, the group hopes to seize the opportunity of excellent industry chain resource integration provided by the launch of the Casablanca-home Smart Eco Park. Casablanca-home has jointly established a new retail company focusing on "scene-based retail" with investment institutions and industry chain partners, venturing into interest e-commerce, private domain e-commerce, cross-border e-commerce, and other new retail models. Casablanca-home firmly believes that new retail models will become a new growth driver for the group. The group also looks forward to working together with all partners to build an open, inclusive, cooperative, and win-win industry ecosystem, enabling more entrepreneurs and enterprises to thrive within the Casablanca-home smart ecosystem.find their own development opportunities.

Casablanca-home Digital Eco-Park provides excellent industrial chain resource integration, supporting Casablanca-home in expanding new retail business while offering training and operational platforms for nurturing young people to develop technology and creative industries.

The ribbon-cutting ceremony was performed by Mr. Zheng Sijian, Chairman of Casablanca-home Group; Mr. Zheng Sicai, Vice Chairman, Executive Director, and CEO of the Group; Ms. Wang Biyan, Executive Director of the Group; Ms. Zhou Haiying, Director of the Overseas Chinese Affairs Committee of the Municipal Political Consultative Conference; Mr. Gong Zhencao, Party Secretary and Station Manager of Huizhou Radio and Television Station; Ms. Yang Suoying, Deputy Director of the United Front Work Department of Huizhou Municipal Committee and Director of the Taiwan, Hong Kong, and Macao Affairs Office; Mr. Huang Xiaopeng, Member of the Party Leadership Group and Deputy Director of Huizhou Municipal Bureau of Commerce; Ms. Lin Yimin, Vice President of Huizhou Trade Promotion Council; Mr. Wang Jing, Deputy Director of Huizhou Human Resources and Social Security Bureau; Mr. Dai Weihuan, Member of the Party Committee and Deputy Director of Dongjiang Science and Technology Park Management Committee; Mr. Tang Gaojie from Huizhou Zhongkai District, and Mr. Xu Ke, General Manager of Casablanca-home New Retail (Guangdong) Co., Ltd., officially inaugurating a new chapter for the Casablanca-home Digital Eco-Park.

Mr. Zheng Sicai, Vice Chairman, Executive Director, and CEO of the Group, delivered a speech outlining the vision for the eco-park and expressing firm confidence and high expectations for the future.

Mr. Xu Ke, head of the Group's new retail business, addressed the gathering, explaining the Group's strategic layout under the current economic conditions and elaborating on the three core innovative concepts of the eco-park's construction — model innovation, integrated innovation, and growth innovation.

Mr. Wang Enlong, Chairman of the China-Hong Kong Cultural Promotion Association, gave a detailed explanation of how Hong Kong's relevant policies provide strong support for the development of the eco-park.

Mr. Huang Xiaopeng, Deputy Director of Huizhou Business Bureau, presented certificates to the entrepreneurial mentors residing in the eco-park.

Ms. Lin Yimin, Vice President of Huizhou Trade Promotion Council, presented certificates to representatives of professional service providers residing in the eco-park, including entrepreneurship course institutions, accounting services, legal advisors, intellectual property agents, environmental consultants, and corporate management consultants.

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About Casablanca-home Group Limited (Stock Code: 2223)

Casablanca-home is primarily engaged in the design, production, distribution, and retail of various bedding products, being one of the leading enterprises in the bedding market in Greater China. Its self-created brands include “Casablanca”, “Casa Calvin”, and “CASA-V”. The Group's headquarters is located in Hong Kong, with its own counters and specialty stores as well as distributors' physical sales points covering over 30 cities in Greater China. Combining the official Hong Kong online shopping website and an online sales layout designed for the mainland market, it provides consumers with high-quality, fashionable bedding products and quality home consumer goods that have health functions.

For media inquiries, please contact:

Ruby Chan (Investor Relations Department)

Phone: (852) 2256 8241

Fax: (852) 3914 8037

Email: rubychan@casablanca-home.com