The leading bedding group in Greater China - Casablanca-home Group Limited announced a collaboration with the premium Austrian bathroom brand VOSSEN, becoming the sole agent for VOSSEN in mainland China, Hong Kong, and Macau. This partnership brings high-quality Austrian-made bathroom textiles to consumers in Greater China. At the China International Home Textiles Exhibition held in Shanghai on September 18th, VOSSEN showcased its vibrant towel products to a wide audience. Both companies also held a simple yet grand product launch and cooperation initiation ceremony, where hundreds of attendees witnessed the two company representatives jointly touch a crystal ball symbolizing promising development, officially kicking off the partnership.
Mr. Cheng Si Chan, Vice Chairman and Executive Director of Casablanca-home Group (left), andVOSSENManaging DirectorPaul Mohr touched the crystal ball symbolizing a promising development together, unveiling the curtain of cooperation.
At the ceremony, Mr. Zheng Sican, Vice Chairman and Executive Director of Casablanca-home Group, introduced the strategic development of cooperation between both parties. He believes that the realization of this cooperation is largely due to the shared belief. Mr. Zheng said: "Bedrooms and bathrooms have always been inseparable; they are the most relaxing places in the home. For busy urban dwellers, after a day's work, what they long for most is a hot bath and a good night's sleep, which can be described as a process of complete relaxation. Casablanca-home and VOSSEN deeply understand the importance of rest for people, so we continuously innovate to provide comfortable and beautiful bedding and bathroom products for consumers, allowing them to be full of positive energy every day after adequate rest." He believes that the cooperation between two top companies will certainly bring extraordinary synergy and further expand the influence of both brands.
Mr. Cheng introduced the strategic development of the cooperation to the attendees
Casablanca-home and VOSSEN collaboration will bring extraordinary synergy effects
Mr. Paul Mohr, Managing Director of VOSSEN, introduced the background and product features of VOSSEN at the ceremony. VOSSEN is one of the most renowned and oldest bathroom accessory manufacturers in Europe, primarily producing high-quality towels, bathrobes, and bath mats. The founder, Mr. Burghardt Vossen, pioneered the mass market for towels as early as 1925, making him a pioneer in the towel industry. To this day, VOSSEN remains committed to ensuring product quality by setting up its production base in Jennersdorf, Burgenland, Austria, with most products manufactured in Austria. VOSSEN's towel fabrics utilize the latest "air cushion" technology and KKV dyeing technology, featuring neatly soft fibers, bright colors, and lasting freshness. While maintaining quality, VOSSEN prioritizes environmental protection, especially investing heavily in production and water resource management, earning multiple environmental assessment certifications. After entering the mainland China, Hong Kong, and Macau markets, VOSSEN will target mid-to-high-end customer segments, offering more choices to consumers who value quality of life.
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Introduction of Mr. Paul Mohr on the background and product features of VOSSEN
VOSSEN towel fabrics apply the most advanced "air pillow" technology and KKV dyeing technology, ensuring fibers are neatly soft and colors remain bright and fresh for a long time.
In addition to VOSSEN products at the exhibition, we can also see the new green and healthy brand CASA-V launched by Casablanca-home Group in May this year. CASA-V bedding uses Japanese patented technology with a pioneering air purification function nationwide. The "V" not only represents green but also the Roman numeral "5", symbolizing the "5A" functions of CASA-V: air purification, anti-mold, anti-dust mite, antibacterial, and deodorization. After its launch in Hong Kong, CASA-V received enthusiastic responses and was widely loved by Hong Kong consumers. It is believed that when CASA-V enters the mainland Chinese market, it will attract more health-conscious consumers who pursue high-quality living.
15px; text-wrap: wrap; background-color: rgb(255, 255, 255); user-select: initial !important;">CASA-V bedding has the function of air purification, anti-mold, anti-dust mite, antibacterial, and deodorization known as "5A"
In recent years, China's economy has experienced rapid growth. With the improvement in people's living standards, the home goods industry is also flourishing. The group seized the opportunity with precise market strategy and launched a mid-to-high-end home goods concept store project in the second half of 2015, breaking the traditional boundaries between home textiles and home goods industries. The concept store aims to promote healthy and green living concepts and improve consumers' quality of life by providing comprehensive products and services, while building a unique brand culture. The concept store is tentatively named "Hi" (in English HERE!). It will sell a wide range of items including bedroom supplies, children's home textiles, bathroom supplies, home apparel, living room and dining room supplies, travel supplies, etc., covering various aspects of daily life. VOSSEN towels and CASA-V bedding are among the first flagship products of the concept store. In addition to direct-operated stores, this project also welcomes other merchants to join and open franchise or co-branded stores. By 2016, it is expected that 8-10 physical stores will be established in first-tier cities in mainland China, along with online1-2 stores in the city, and achieve a sales volume of more than 1.2 million per month, becoming a first-line home goods brand with a distinct image.
The group is currently recruiting for the concept store project and invites various property companies, domestic and international manufacturers, or other interested merchants to join the project and together create an international home goods comprehensive sales brand.
To learn about VOSSEN's company background and products, visit the VOSSEN website (www.vossen.com).
For the latest news on CASA-V, visit the CASA-V website (www.casa-v.com)，or visit the Casablanca-home specialty stores and counters that sell CASA-V to inquire from the staff.
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